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We’ve been waging war against no-shows and increasing repeat business since 2010 through automated appointment messaging and marketing. Thousands of businesses in over 90 countries rely on Apptoto on a daily basis to send accurate and timely messages. We’ve seen first hand what the impact of a well crafted appointment messaging strategy can be on appointment based businesses and it can be transformative. Apptoto’s vision is to create an easy to use, and affordable, automated appointment messaging system that works with your existing calendar, CRM, and scheduling software in order to grow your revenue AND your profits.


The Apptoto Story

Apptoto was born out of a passion to help appointment-based businesses create a more efficient form of client communication while improving their financial health. It all started back in 2010 when Frank Cort visited the salon of a local business owner and found it jam-packed with a roomful of people waiting for their haircut. Unable to get in, he dropped by the salon the next day and was surprised to find it completely empty. Curious, he spoke with the stylist and learned that he had neglected manually sending reminders to all of his next-day appointments the previous evening, resulting in a huge increase in ‘no-shows’ that day. Frank knew he could help the hair stylist overcome the ‘no-show’ problem and built a mashed-up reminder system. The solution, which ultimately became Apptoto, enabled the hairstylist to improve customer satisfaction and revenue, and minimize the human intervention needed to remind the clients about their appointment.

Today Apptoto has grown and is focused on remaining the technology leader appointment-based businesses use to

  • Knock-Out No-Shows
  • Improve Communication
  • Boost Profits
  • Do more with Existing Clients
  • Eliminate Mundane Tasks

Charters we strive to accomplish daily – through our amazing service that offers automated appointment reminders, online scheduling and two-way client messaging (campaigns).